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Hyundai is the second highest-selling carmaker in India with a wide range of products in various segments. The Korean manufacturer entered the Indian automotive market in 1998 with the launch of the Santro hatchback, which was also re-introduced in October 2018. Hyundai has garnered a reputation for offering quality products with the most features, often setting new benchmarks for its competitors. For instance, the 2017 Hyundai Verna was the first car in its segment to offer ventilated front seats and now the 2018 Hyundai Santro is the first in its segment to offer rear AC vents.
Hyundai ranks highest in after-sales customer satisfaction as per a 2018 JD Power India Customer Service Index (Mass Market) Study. Hyundai has invested in creating a vast network of dealerships and service centres, the second-largest in India, for the convenience of both new and existing customers. The brand currently has 495 dealers and more than 1,300 service points across the country along with an R&D facility in Hyderabad. Hyundai also manufactures select products for export from India, shipping to more than 80 countries across the globe.