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The Datsun brand name was revived by parent company Nissan in 2012 for economical yet resilient products catering to first-time car buyers in high-growth markets. Datsun started sales in India back in 2014 with the GO hatchback. The Japanese carmaker's origins date back to 1914, with Nissan taking over in 1933 with the aim to build an economical yet robust car for the young Japanese citizen in the 1930s. The same aim is now international with Datsun operating in other countries like Indonesia, Russia and South Africa too.
The brand is the first to offer dual-airbags, ABS and rear parking sensors as standard in the entry-level segment with the Datsun GO, which is priced between Rs 3.29 lakh and Rs 4.89 lakh. Datsun has so far been able to setup a network of 335 access points across India. Out of this, 181 also function as service centres to provide support to new and existing customers.